Landing page teardown
3 sections we'd A/B test on basecamp.com
Our AI's read of https://basecamp.com/ on October 21, 2026. Previews use the page's own stylesheets with scripts switched off, so animations and widgets won't run. The redesigns are untested ideas, not results, and Patchwork isn't affiliated with basecamp.com.
Section 1
Founder letter
- What's holding it back
- The letter is the page's main pitch and ends with "We invite you to give Basecamp a try" but gives the reader nothing to click. Its strongest proof, nearly a million people and 20 years, is buried in the second-to-last paragraph.
- What we'd test
- If we end the letter with a clear 'Give Basecamp a try' button, a demo link and a short proof line, then trial starts from this section will improve because readers can act at the moment the letter persuades them.
Section 2
Testimonials
- What's holding it back
- Eight similar-weight quotes under a long survey-style headline blur together, so no single result sticks. The '1,000 more testimonials' link, the strongest number here, shows up only as small trailing text.
- What we'd test
- If we lead with an outcome headline, feature the three most concrete quotes large and put the 1,000+ testimonials link up top, then clicks to /customers and trial intent will improve because visitors grasp the results in seconds.
Section 3
Usage numbers
- What's holding it back
- The headline promises 'Big numbers' but the only figure shown is the vague fallback 'Thousands of people', and the whole card is a single link with no stated next step. The page's real numbers (nearly a million users, 20 years, 1,000+ testimonials) are never shown together.
- What we'd test
- If we show the page's concrete numbers as a scannable stat row with an explicit 'See Basecamp live' link and a trial button, then engagement and trial clicks will improve because specific figures are more believable than adjectives.